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Melissa Carter ( melli ) Australian TV Makeup Artist developed the brand in 2005 initially for the industry branching out into everyday women's lounge rooms on the TVSN Shopping Channel on Foxtel in 2007.

A professional high performance Cruelty Free range with wearable Red Carpet natural shades & cutting edge formulations. In 2008 melli opened the first melli Cosmetics Concept Store at Terrigal N.S.W specialising in Custom Cosmetics alongside the Ready to Wear Range.

"I created this range to make every day women feel special and beautiful. A big part of this is confidence and not only wearing the right shade of foundation but also the correct texture for your skin that also wont make you break out. As a teen with bad skin and low confidence who was prone to bullying i was determined to make a difference . If i can make one woman at a time feel confident in their skin then that means alot to me "